Business Insights

Walk through the process to set and achieve a reasonable financial goal for 2025 without the corporate jargon.
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Inertia in business is powerful. Let's talk through how to embrace change to improve your next year in business.
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A clear, ongoing written agreement of expectations is a great way to improve accountability and be a professional in every situation.
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New plans to increase client numbers with old school methods like signage and referrals to tackling the tedium of SEO and website updates!
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The new year is a great time to make changes in your massage business.
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Work through ways to manage a sustainable schedule while keeping your most loyal clients well-served.
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Poor communication habits can wreck your reputation
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Take the feelings out of perceived slights in client communication.
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A spending freeze can help reorganize and add intention to business finances.
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Allissa talks through a few smart money moves for a strong financial foundation.
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Is a separate phone number for business necessary?
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We can’t always count on referrals from local medical providers, even when their work overlaps ours.
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Gratuities are customary in massage businesses, but should they be?
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Sometimes policies and protocols need to evolve and adapt to keep meeting our clients’ needs.
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Balancing generosity with the need to earn a living can feel challenging.
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Paper is everywhere in a small business. Or not.
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The mix of money, business, and family can be tricky.
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Emergency funds are for emergencies, but how do we save for planned time away from our businesses?
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Sometimes we overvalue the time, energy, or money we put into a project, which clouds our decision-making
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Small, practical adjustments help your massage business run more efficiently, so you take home more of the money you earn.
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Planning how to spend and save money in your business is not always intuitive.
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Understanding how small business taxes are filed and what information to gather in preparation is crucial for a smooth tax season.
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I’ve got a process I follow before every massage. Those moments are the silent re-statement, over and over again, of my purpose.
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“How do I pay myself?” is a very common question from massage business owners.
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Can you use AI on your massage business? Yup, you sure can. And it’s kinda fun.
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Knowing where you are in your business is crucial to knowing how your business can grow.
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What you say and how you say it matters in a massage business.
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Bookkeeping is the financial heart of every business. But why does it matter?
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If I could give every massage therapist one gift, it would be a tool that works well for them, to capture all of the thoughts running around in their head.
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Women are often the primary caregivers in a household and extended families, and this can have a huge impact on our long-term financial health.
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The biggest hurdle for massage business owners is often finding time to work on the business
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If you use email marketing, you’ll need to take some steps to be sure your emails actually get delivered to the recipient’s inbox.
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Here is a decision-making framework to use whenever you're thinking of taking on a new job or opportunity or little gig.
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Can you craft a cancellation policy that is perfect for you and your business? Yes. Yes, you can.
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It only takes a few minutes to learn something new, or just try something different in your hands-on work.
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I just had to file my very first receipt of the year and came up with a system to streamline my 2024 bookkeeping.
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The grief and stress people are carrying onto the massage table seems so much bigger than it has ever been.
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A few simple updates can make your business website even better.
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Enforcing business policies can be uncomfortable. Let's fix that.
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Get out of your client's way and make it easy to work with you.
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A little structure in your business goes a loooong way.
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What matters most in pricing massage services?
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“Soo, ummm . . . would you like to come back?” <awkwardly pokes toe in the grass>.
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I. Love. September. Not so much because of sweaters and flavored coffee. Those are nice, but I love that September is the ‘other’ new year, when real schedules resume and projects get started. (Also, apple pie.)
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Communication is everything. Especially if you want to give the right massage.
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Getting things done is a foundational skill, and I’ve got a list of ideas to help you move forward.
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Should you see every client or just the clients seeking a specialty?
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The must-haves to get started, laying the foundation for a long-term, sustainable business.
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The one very important decision that will impact all aspects of your massage work: Is this a business or a hobby?
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